Paul Gerardi

Director, Database Management

After graduating from Holy Cross in 1997, Paul began his career working for Circulation Specialists as a Fulfillment Manager for multiple magazine titles. For the next eight years, Paul worked in the publishing industry as a Marketing Manager for multiple publications – including The Economist, The New Republic and Catholic Digest. In this capacity, he was responsible for managing all marketing activity – multiple direct mail campaigns, billing and renewal series, holiday promotions, insert media and partnership marketing.

In 2006, Paul joined Mh2 Direct as an Account Executive in the brokerage division and worked on the production of large media plans for both traditional direct mail and alternative media. In 2008, Paul transitioned to the Data Management Division of Mh2 Direct and currently serves as the Director of Database Management. Paul’s combined client side and industry experience enable him to direct and manage all aspects of Mh2 PrecisionBase, the company’s comprehensive database.